As an entrepreneur you’re looking to scale your Medicare insurance agency quickly – but it’s not easy. The problem is not a lack of commitment; you are ready, willing, and able. You are building a team and you are adding agents.
It takes more than a founder to build a successful business. Founders may have expertise, but growth definitely requires that you constantly expand your skills – or at least the skillsets of those around you. Build your team with broad, overlapping, and complementary toolkits at their disposal.
Grow, grow, grow
Having a growth mindset means you’ll need to be open to partnerships with people and organizations outside your business. Create a network of partners, like service providers, robust and diverse sales channels, suppliers, and fiercely loyal customers. These relationships should take the form of formal alliances between entrepreneurial firms and established companies as well as the informal, highly valuable connections you make in the marketplace.
Building a community around your business is critical. It will be the bedrock your agency stands on and the engine that drives the business to where you want it to go. You will find yourself relying on the feedback and ideas of your trusted partners and when the time comes, you’ll need them to help build standardized processes and a proper hierarchy.
Invest in the supporting systems as well. Your managers will need to enable the team and embrace proper delegation. IT, training, and the leaders you’ll need to handle a growing agency may seem like an afterthought, but they will provide the support your agents and leadership need to keep your business running smoothly.
Ramp up lead flow
Growing a Medicare insurance agency at scale is difficult. Arguably, the biggest obstacle to scaling your business is effective, dependable lead flow. Unfortunately, our industry is loaded with fly-by-night lead companies chasing fast, easy money. They will sell the same low quality, inexpensive leads to any and all agencies that will buy them… and then the race is on to take advantage of unsuspecting consumers.
This makes for a lousy customer experience and has led to extreme amounts of churn in the industry. Consumers jump from one plan to the next on the promise of more, and better benefits. They have little to no idea what their plans do and don’t cover – and everyone loses.
It doesn’t have to be like this…
At Medicare Express powered by 100Insure, we’ve created a process and systems that are unique in the industry. We use deep quiz funnels to determine exactly what someone wants and needs for benefits and then we deliver three ideal plans they are eligible for. These are plans that are sorted specifically for the user based on their unique situation and the benefits available in their area.
Our marketing strategies are valuable to them because they educate and inform the consumer on plans. Our agent buyers can sort through the plans while on the phone with the consumer. We will deliver consumers who talk with your licensed agents with a “yes or yes” mindset about the best plans for their unique situation.
When the consumer understands what the best plan is for them, they enroll easily and they stick. Why? Because, any switch goes to a less-than-ideal plan for them. With a proper feedback loop in place, we optimize with you until we meet or exceed your CPA goal.
What is holding you back?
We are looking for long-term relationships with companies that share our values – the customer must come first. Whether telephonic or in the field, we have programs from warm transfers, to scheduled appointments, to data leads that can fit virtually any situation.
Don’t wait any longer. Click here and contact our team today to discuss your needs and start getting the quality leads your Medicare insurance agency needs to grow.